Takes 5 minutes · one-time

The no-show photo

One screenshot of you sitting on an empty call. We use it to bring back prospects who book time and then don't turn up.

When someone misses a call, the standard follow-up is a polite email that gets ignored. A photo of you actually sitting there waiting does something different. It proves you showed up, it's impossible to skim past, and it makes replying feel like the decent thing to do.

We need one photo from you. We reuse it for every no-show, which is exactly why the rules further down matter.

How to take it

Join your own meeting link

Open the link people normally book with you (Google Meet, Zoom, Teams) and join it by yourself. Don't invite anyone. You want the real interface with you alone in it.

Look like you're waiting

Camera on, looking at the lens or just past it. A patient half-smile works better than a grin. Don't pose — slightly unglamorous is more believable than a headshot, and believable is the entire point.

Screenshot the whole window

Capture the full call window, not just your webcam tile. The surrounding meeting interface is what proves this is a real call and not a selfie.

Here's the one that started it

A founder sitting alone on a video call, chin resting on her hand, waiting for a prospect who never joined. — **This is the energy we're after** — camera on, real room, chin on hand, patiently waiting. It works precisely because it doesn't look produced.

The two marked boxes are what yours needs to leave out. This one was posted once, about one specific call, so the call title and name label were fine. Yours gets reused for every no-show, so it has to stay anonymous. Original screenshot by Charlotte Schmitt (@LottiSchmitt), shared publicly on X.

Must be visible

You, clearly, with your camera on
The meeting interface around you
Your ordinary background — your real desk is perfect

Must not be visible

Any prospect's name, including in the call title
A call timer, clock or elapsed duration
The date, or anything that pins it to one day
Any other participant

Why we're strict about this: the same photo goes to every person who misses a call. If it carries a name or a running clock from one specific meeting, the next person who receives it can tell it was staged — and a follow-up that reads as fake is worse than no follow-up at all. One reused detail undoes the whole thing.

What happens next

Send the photo back to us and we'll build it into your follow-up flow. From then on, when someone books time and doesn't show, they get a short note from your inbox about five minutes in — “just hopped in, everything okay?” — with your photo and the link to join.

It only sends while you're genuinely on the call waiting. If you're not there, it never goes out.